You should not expect Amazon to sell your products more frequently than your competitors.
Even if your Amazon contact person wanted to, they do not know your company in the way it would be necessary for them to be able to control Amazon for you. Your employees will never understand Amazon as well as it would be necessary to implement Amazon focused, cross-departmental project management. Thus, the individual actions you take on Amazon are largely lost instead of developing into a positive sales spiral.
In addition to all of the daily challenges you face at the core of your business, your success will ultimately depend on your ability to drive your Amazon strategy. Your Vorwärts Amazon Manager, or VAM for short, ensures exclusively that you do not get lost - either fulltime or parttime.
Our team combines the experience of years of Amazon optimisation like no other. Your VAM sits in our offices, right at the source of our Amazon knowledge. This ensures that you do not miss out on any new developments and that your Amazon strategy takes into account the specifics of your business. Save personnel costs and secure the know-how of the largest supplier of reviews and ASIN optimisations in Europe with your own VAM.
From content management, Vendor and Seller Central management, review management, marketing management, report management, to invoice/payment management, all have tasks that need to be completed. Once your VAM uploads your listing data via Vendor or Seller Central, they will optimise your product lists and possibly your A+ Content. Then they will deal with case processing, generate fresh reviews by product testers or replies to those posted by your customers, evaluate and customise marketing campaigns, create reports, coordinate actions among different departments of your organisation by phone and email, and support your accounting functions.
Lydia Pierer-Kuhn worked for Amazon Germany for six years, most recently as senior vendor manager. Today, she has more time to advise vendors on their daily challenges, as well as train our own staff along with our customers.
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