"In my opinion, Vorwärts is the best alternative to Amazon Vine"

— Dr. Florian Spendlingwimmer, former Amazon employee and CEO of trooble


The Amazon universe opens up unlimited possibilities. With our profound know-how from thousands of customer projects over nine years, we support retailers and manufactures to succeed in the complex Amazon ecosystem. To reach your next sales target with a powerful focus we have developed a strategy aimed at Amazon which has been designated as far superior by our customers.

Originally founded as an online marketing agency specialising in Google SEO in 2007, we are today with our brand “Club der Produkttester” Germany’s leading provider of honest product reviews – and always in line with competition law and the Amazon directives. Our recently launched ASIN Booster caters for our growing number of international customers.

In our time as an online marketing agency, we have successfully implemented complex web and e-commerce projects for medium and large online retailers such as Battle-Merchant or Lehmann Media. During this time we have expanded and refined our Amazon Services and Amazon Advisory skills. Since the beginning of 2014, we have completely specialised in Amazon.

From our daily business experiences we have designed and implemented Club der Produkttester / ASIN Booster. With its creation we have developed a platform that supports our customers with tools and processes in the daily optimisation of their products on Amazon. These optimisations lead to more sales with higher margins.

Since the launch of Club der Produkttester and ASIN Booster, we have continuously supported our customers in generating numerous Top Sellers and Best Sellers.


In addition to International reviews, we are now able to offer a one-stop-shop; professional optimisation of Amazon Product listings for 12 Amazon markets.


In response to the international target customers of many Amazon sellers, we now offer international reviews for all 14 Amazon markets. The product is first tested by a German tester in Germany and his or her final review is then translated by professional translators and native speakers into the desired languages.

APRIL 2015

After several months of development, we finally had internal agency software capable of process-based optimisation of products offered on Amazon. The process was first tested within a closed circle of customers before its release to all of our clients. The overall optimisation which is performed by our experts includes optimisation of the relevance of product listings, and performance factors such as Click Through Rate, Conversion Rate, and Sales Rank.


The times of confusing Excel lists are over. Club der Produkttester is the long-awaited solution for fully automated planning and execution of product tests and reduces the effort to a minimum. We constantly develop and release new features and tools to help our customers drive their sales even higher.ry single step transparent and reduces the effort to a minimum. We constantly develop and release new features and tools to help our customers drive their sales even higher.

"Our sales figures have increased significantly since joining Club der Produkttester"

— Matthias Gräf, Managing Director of Golf Post AG


Along with the move to Media Park came Amazon specialisation. Since then, the focus has not only been the development of Amazon tools, but also Amazon strategies for manufacturers and sellers. The first result of this: the German language White Paper for Amazon SEO, which explains in detail how the maximum possible visibility can be built up organically for each product in the Amazon universe.


With the move to Cologne (HRB 70311): the focus was increasingly shifted towards Amazon SEO; and closer to our customers, conferences, events, and Cologne/Bonn Airport.


Born in Aachen (HRB 14178) as a SEO agency specialising in the European version of Google. Thanks to high technical understanding as well as in house web development: acquisition of international customers from the automotive and e-commerce industries.

Impressum/Legal Disclosure

Vorwärts GmbH
Im Mediapark 5
50670 Köln

Phone: +49 221 6778100
Fax: +49 221 67781099
Email: anfrage@vorwaerts.com

Responsible for content according to §10 paragraph 3 MDStV
André Åslund (CEO)

Sales tax ID: DE815250758
Register: Amtsgericht Köln
Registration number: 70311


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