As part of any Amazon strategy, the Conversion Rate is the most important success factor in ensuring the visibility within the search results over the long term. In addition to this, a high conversion rate lowers the marketing expenditure as more purchases are generated from the same marketing budget. To help buyers make purchase decisions and to maintain a high conversion rate long term, Amazon Vendors are offered the possibility to create A+ Content. If you look at the two product descriptions below for nearly identical products, you do not have to be an expert to know that most customers would rather have access to the product from Description A.
Not everything that shines, converts. It is easy to create A+ Content so that it raises more questions that it provides answers to. This is exactly the point: every product search is a question that needs to be answered in the most optimal way possible. In this regard, the target group will define what should be included in the A+ Content. In our day to day business, we regularly see A+ Content as the result of our Conversion Rate Optimisation that differs significantly from our customer’s templates. For some customers, this is just a habit; but it is usually not too difficult to get used to product descriptions derived from the search behaviour of the target groups once the sales start to go up.
Our experts create the ideal A+ Content for each product at a fixed price of only €499. The following optimisation steps are always considered: Keyword Research including prioritisation, Conversion Rate Optimisation at the keyword level and validation via an automatic Sponsored Products campaign. As a member, you will not only benefit from favorable conditions, but you will also be able to follow along with the optimization process from your login area.
Price for members: only €499 per ASIN